Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad tech arm of Comcast, announced that some TV buyers will now be able to get a unified view across their linear and connected TV campaigns so they can deduplicate reach and hit incremental audiences with… Continue reading »
The post FreeWheel Is Deduping Audiences So Advertisers Can Use CTV For Incremental Reach appeared first on AdExchanger.
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