TV measurement providers in the streaming era have quite a lot of boxes to check. But according to Samba TV, all is naught without incremental reach. Marketers are missing out because the current CPM model “doesn’t deduplicate across screens,” said Samba TV’s CEO, Ashwin Navin.
The post Samba TV On Why Measurement’s Future Is All About Incremental Reach And Guaranteed Outcomes appeared first on AdExchanger.
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