Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s...
Outcomes
Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment,...
If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a...
Since I coined the term “Outcomes Era” in November 2024, it’s drawn both fervent support and sharp criticism. Companies like...
Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and it’s...
Entertainment agency Known hedges its sports bets with data and drama as the media, creative, and brand strategy firm looks...
Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily...
Early Fansactions research found that adding live sports to a TV ad mix more than doubled sales lift. Adweek Feed
New Zealand Media and Entertainment has launched a new sales division and promoted current Head of Sales Greg McCrea to...
Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's...