General Motors Has A New First-Party Data Map, Stopping First At NBCUnified

Automotive marketers were among the first major advertisers for legacy television. Now, they’re ditching their age-old audience demos for first-party audience data like everyone else. General Motors is the first brand to adopt NBCUniversal’s first-party data platform, NBCUnified — but the integration is just one of many stops on GM’s first-party data roadmap.

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