When Criteo CEO Megan Clarken and IPONWEB CEO Boris Mouzykantskii were hanging out in the green room at AdExchanger’s Programmatic...
FirstParty
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies...
First-Party Time As first-party data sets grow, marketing operations are reining in their ad costs and boosting ROI, The Wall...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
If you’ve heard enough about publishers launching their own first-party media platforms … stop reading. And maybe take a vacation...
When former Fox executive Emiliano Saccone first launched Latin food and lifestyle site Cocina in 2017, audience development took precedence...
Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce...
Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce...
Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce...