With new first-party ID solutions flooding the market, the buy side of the ad industry is looking for ways to...
FirstParty
Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker...
The rising value of first-party data has created a bit of a “gold rush” mentality. Companies are hearing that first-party...
By Greg Sobiech, CEO & Founder, DELVE When first-party data became the center of every marketing conversation, every CMO I...
Enthusiasm for entertainment exists on a spectrum, from casual to obsessed. Fandom, an entertainment, movie, TV show and culture site...
Snap Inc. reported strong growth in its revenue and user base during its Q4 2021 earnings report. Total revenue for...
NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform...
Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines...
Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party...
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its...