BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data solution, called Lighthouse, that now incorporates the scale and data of Complex Media, which it officially acquired in January. By combining the scale of Complex Media with the existing portfolio of BuzzFeed Inc. brands, the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs