Brands Lean Into Voice; Samsung Overtakes P&G As Top Advertiser

Find Your Brand Voice Voice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little to no advertising opportunities on voice platforms yet, marketers are establishing their presence in the new media environment, The New York Times reports. Some brands are betting big now on voice SEO to ensureContinue reading »

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One Year In, The BuzzFeed Exchange Deepens The Publisher’s Programmatic Offering

One year after first launching programmatic ads, BuzzFeed is doubling down with BuzzFeed Exchange, a formal expansion of its programmatic product offerings. BuzzFeed’s inventory has grown to 3 billion impressions a month, up from the  1 billion impressions a month it offered when it debuted programmatic ads a year ago. The BuzzFeed Exchange aims toContinue reading »

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Vox Misses Sales Goals; Global Ad Spending Holds Steady

The Plateau Problem Digital publisher Vox is set to miss its goal of $200 million in revenue this year by more than 15%, though it should still see double-digit growth over last year’s take of about $160 million, The Wall Street Journal reports. The issue came up at a board meeting last week amid investorContinue reading »

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Trump Alleges Big Tech Bias; In-Housing Isn’t All It’s Cracked Up To Be

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching For A Problem The Trump administration is “taking a look at” Google’s alleged practice of diminishing conservative news in search results after the president went on a Twitter tirade after seeing anecdotal reports from conservative media, according to The Washington Post. It wouldContinue reading »

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WPP Assess WPP China; BuzzFeed Rebrands

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP In A China Shop WPP is exploring selling 20% of WPP China, its agency subsidiary in the market, to the Chinese media triumvirate of Tencent, Alibaba and China Media Capital Holdings, reports Sky News. The discussions are in the early stages, but WPPContinue reading »

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BuzzFeed’s Tasty Cooks Up A Full-Funnel Campaign For Scotch-Brite

Although Tasty, BuzzFeed’s popular food property, commands a ton of reach, it wants advertisers to know that it’s also a performance play. BuzzFeed is making a concerted effort to prove the efficacy of its media, particularly on high-traffic properties like Tasty. “We didn’t set out to build a shopper marketing offering, but because of ourContinue reading »

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How Broadcasters Hope To Make Money From Live Online Newscasts

A handful of major news companies are trying to figure out how live news broadcasts fit in digital media. The challenges are steep. Streaming live news requires large, ongoing investments, and it’s difficult to monetize audiences, as live news can be a hotbed of brand safety concerns. Plus, Facebook’s recent algorithm shift lowered the ratioContinue reading »

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Publishers Adapt To The New Realities Of The Facebook News Feed

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Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim to Facebook’s news feed algorithm change, it is likely not the last. Many pubs play Whac-A-Mole with the news feed, optimizing article and video content to fit the whims of a fickle FacebookContinue reading »

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Twitter Turns A Page In Live Video As Publishers Rethink Traditional TV Distribution

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Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture content – and dollars – currently flowing to the duopoly. This week, Bloomberg debuted its 24/7 global news network TicToc on Twitter after reaching nearly 8 million people during Bloomberg TV’s live stream of threeContinue reading »

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BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce

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BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first reported the cuts. With 25% of revenue in 2017 coming from programmatic, affiliate links, commerce and non-native ads, many staffers working on the branded content side are being let go. Despite building a nine-figure revenueContinue reading »

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