Uggs Parent Company Deckers Is Betting Its Boots On First-Party Data

Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of omnichannel marketing at Deckers Brands, has been on a mission to “wean people off of using return on ad spend as the end-all be-all metric.” “When you get too excited about ROAS, you start to… Continue reading »

The post Uggs Parent Company Deckers Is Betting Its Boots On First-Party Data appeared first on AdExchanger.

AdExchanger