Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop
Net sales grew 9% at Gap while Old Navy's fell 4%. Adweek Feed
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UM has been named media agency of record for 7-Eleven, adding a $ 70M account as the retailer’s parent company...
The rise in popularity of weight loss drugs like Ozempic and Wegovy orced WeightWatchers to transition to providing telehealth services....
Outside of the record-setting Olympic Games revenue announced by NBCUniversal parent company Comcast during its third-quarter earnings, the company made...
The numbers $ 1.9 billion -- The final total for Paris Olympics revenue for Comcast and NBCUniversal. $ 1.4 billion...
Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its...
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the...
AUCKLAND, Today: Facebook New Zealand reported an improved profit for 2022, paying nearly $ 200 million offshore to the Irish...
German skin care company Beiersdorf, whose brands include Nivea and Eucerin, wanted to know why certain creative assets performed better...
After warning shareholders that Tinder's revenue would fall below expectations, Match Group is shaking up the dating app's leadership in...