May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AT&T Completes Sale of Xandr to Microsoft

Microsoft and AT&T finalized the sale for AT&T’s ad-tech business Xandr, building up Microsoft’s connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features. Financial terms of the deal weren’t disclosed–though Microsoft reportedly paid $ 1 billion for Xandr–but AT&T did…
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