Microsoft and AT&T finalized the sale for AT&T’s ad-tech business Xandr, building up Microsoft’s connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features. Financial terms of the deal weren’t disclosed–though Microsoft reportedly paid $ 1 billion for Xandr–but AT&T did…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index