Publicis Groupe brought back a familiar face, hiring Jay Askinasi as its chief growth officer, U.S. In the newly-created role,...
Xandr
AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to...
Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and...
There’s yet another content streaming service joining the fray: AT&T TV will enter beta testing in Q3, offering viewers an...
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times...
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...
Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has...
AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video...
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the...
