The WarnerMedia and Discovery merger ends AT&T’s $ 85-billion bet on becoming a major TV player, but the telecommunications giant still has to grapple with the future of another multi-billion-dollar business unit. AT&T bought AppNexus, a preeminent name among early ad-tech companies, for $ 1.6 billion in June of 2018. Out of that came Xandr, a full…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs