AT&T dropped a bombshell on Sunday when it announced it would combine the media assets of WarnerMedia with Discovery Inc. to create a new publicly traded company, unwinding the telco’s big bet on its acquisition of Time Warner in 2018. The deal, however, does not include the sale of Xandr, the ad tech division formerly… Continue reading »
The post AT&T Will Hold On To Xandr As It Relinquishes WarnerMedia appeared first on AdExchanger.
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