CEO Stephenson: AT&T Will Acquire More Companies ‘In The Coming Weeks’ To Support Ad Unit

AT&T, which closed its acquisition of Time Warner on Thursday, will acquire more companies to support its Advertising and Analytics unit, CEO Randall Stephenson said Friday during a CNBC interview. Watch it here. Stephenson spoke of an upcoming ad-supported skinny bundle called AT&T Watch TV, featuring Turner content, that will be formally announced next week.Continue reading »

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AT&T’s Play Against The Duopoly Hinges On Scaled Addressable TV And Brand Dollars

AT&T defended its acquisition of Time Warner in court by saying it needed to compete against digital giants like Facebook and Google. By creating a scaled addressable TV platform to secure brand advertising dollars as well as performance spend, the merged companies could help AT&T stave off Google and Facebook. The two digital giants largelyContinue reading »

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AT&T-Time Warner Merger Will Jumpstart Positive Deal Momentum

Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time Warner. The judgment capped five weeks of testimony, six weeks of deliberation and a fair amount of nail-biting in executive suites from Dallas to New York City. But now that the deal is finally sealed,Continue reading »

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AT&T Can Acquire Time Warner, District Court Rules

The Washington DC, District Court on Tuesday gave the go-ahead for AT&T’s $85 billion merger with Time Warner, a decision with far-reaching implications for AT&T and the media and advertising industries. Despite the hefty price tag, industry observers initially expected AT&T’s offer to breeze through under a corporate-friendly administration. The last time the Justice DepartmentContinue reading »

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Consultants In Cannes; Decision Time For AT&T-Time Warner

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannesultants Cannes Lions kicks off next week, but without the hometown hero. Last year, the French holding company Publicis Groupe said it would forgo Cannes and other award shows in 2018 and reinvest savings in an AI platform. In a press release on Monday,Continue reading »

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When It Comes To Addressable TV, AT&T Has The Scale And Verizon Has The Speed

Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based on Fios households – which launched in late 2016 – is here to stay. Verizon knows that for addressable inventory, it’s later to the game than AT&T, its subsidiary DirecTV and Dish network. But itContinue reading »

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What You Need To Know About The Justice Department’s Challenge Of AT&T-Time Warner

The trial that will resolve the US Justice Department’s challenge to AT&T’s $85 billion proposed acquisition of Time Warner will begin on Monday. The case, the first major US media merger to go to trial in decades, will indicate how the government may oversee telco and media consolidation going forward. If successful, the DOJ’s challengeContinue reading »

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AT&T Advertising’s Talent Bench Takes Shape

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Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been on a hiring spree. And many of the recruits share one thing in common: They’ve earned their programmatic stripes in some capacity. Time will tell how the AT&T Advertising & Analytics division will develop shouldContinue reading »

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AT&T And Bayer Bet On Blockchain To Tame Digital Advertising

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Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain – and are hoping the blockchain-based solutions they’re testing can be an answer. “Who specifically are those tech providers [in the supply chain] and how much of a fee are they assessing to my workingContinue reading »

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Industry Preview: As AT&T Fights For Time Warner, Its Ad Platform Is Full Steam Ahead

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With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad platform giant. CMOs or holding company agencies might pour money into Google and Facebook, but “they’re nervous about the content they’ve produced living in environments they can’t control,” said Brian Lesser, AT&T’s CEO of advertisingContinue reading »

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