Verizon’s Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet adContinue reading »

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Retailers Race To Own A Piece Of CTV’s Future

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. WithContinue reading »

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AT&T’s Xandr Officially Combines Its TV Ad Biz With The AppNexus Digital Ad Platform

AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call that it’s also going to be heavily involved in powering online ads. “You will continue to see Xandr media business outpace the television market in 2019,” Xandr CEO Brian Lesser told investors. “And now whatContinue reading »

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AppNexus Fuels 30% Growth At AT&T’s Xandr

Despite AT&T missing its projected Q3 earnings, the telecom giant’s new data-driven ad unit Xandr had “strong growth,” executives told investors Wednesday. Xandr’s ad revenue grew 34% YOY, fueled by AT&T’s acquisition of AppNexus. Excluding AppNexus, revenue was still up 22%. Xandr’s Q3 revenues were $445 million, and its operating margin was 74.8%. In Q3 2017,Continue reading »

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Turner Ad Sales Boss Donna Speciale Wants To Blur The Line Between Linear And Digital

Why is the industry still talking about linear vs. digital when to consumers, it’s all just content? That’s the question Donna Speciale, president of ad sales at Turner, is using to galvanize long-awaited changes to how network TV transacts media. “At some point, we’re not going to say linear or digital,” she told AdExchanger. “We’llContinue reading »

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The Big Story: Fall Into Festival Season

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Two big tech and media players held their extravaganzas this week. The Relevance Conference in Santa Barbara was a coming-out party for Xandr –Continue reading »

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Will AT&T’s ‘Community Garden’ Have Walls?

AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting. So exciting, in fact, that industry executives from both the buy and sell sides gathered in support of the idea at the Relevance conference in Santa Barbara, Calif., this week, willing to help make it happen. ButContinue reading »

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AT&T Unveils Xandr, Its Answer To The Future Of Advertising

Two multibillion-dollar acquisitions and one Justice Department lawsuit later, AT&T’s advertising and analytics unit finally has a name: Xandr. AT&T revealed the brand at its Relevance Conference in Santa Barbara, Calif., Tuesday, a debutante ball for the new unit that gathered 300 top advertising and media executives at the lavish Ritz-Carlton Bacara. The name paysContinue reading »

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AppNexus Has Quit The Industry’s Ad ID Consortium. Is This The End?

AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded last year along with other independent ad tech platforms. Adweek first reported the move on Thursday. Does the withdrawal spell curtains for the independent identity graph before it really got off the ground? The consortiumContinue reading »

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Comic: Ski Ya Later

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

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