“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Thanh Do, product marketing manager at Permutive. It’s no secret that Apple’s App Tracking Transparency (ATT) framework has rocked the advertising industry. Before the introduction of opt-in consent, 70% of users enabled cross-app tracking.… Continue reading »
The post ATT Is Here, But First-Party Data Offers A Path Forward For App Publishers appeared first on AdExchanger.
More Stories
MediaWorks, PHD and Drum boost New World shopping experience
Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
PrettyGood welcomes Jonathan Lyon as co-founder