When marketers aren’t talking about authenticity, they’re talking about the need to gather first-party data. A new campaign from Bombay Sapphire, which launched on Wednesday with spokesperson and “Elvis” director… Continue reading »
The post Bombay Sapphire – And Baz Luhrmann – Toast First-Party Data With A New Brand Campaign appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs