When marketers aren’t talking about authenticity, they’re talking about the need to gather first-party data. A new campaign from Bombay Sapphire, which launched on Wednesday with spokesperson and “Elvis” director… Continue reading »
The post Bombay Sapphire – And Baz Luhrmann – Toast First-Party Data With A New Brand Campaign appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index