Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers’ pre-purchase actions and behavior…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected