AUCKLAND, Today: 2degrees and TBWA\New Zealand are back for another summer of smashing as Data Piñata returns, bringing a fresh...
Data
Driving sales impact and cultural change with ethical data policies. Adweek Feed
Advertising’s AI revolution had the sell side in an existential crisis at AdMonsters’ Sell Side Summit in Austin, Texas, this...
The Omnicom agency is aiming to help advertisers move beyond return on ad spend. Adweek Feed
This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed...
Reddit says it warned Perplexity to stop using its data—but citations to the site soared 40-fold afterward. Adweek Feed
Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns...
If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief...
The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing...
The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers...