The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly...
Data
AUCKLAND, Today: DDB Group Aotearoa has celebrated a major milestone at the Campaign Asia Agency of the Year Awards, winning...
The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences....
Private right of action isn’t just a talking point for future privacy laws; it’s already law. The California Invasion of...
AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data...
AUCKLAND, Today: 2degrees and TBWA\New Zealand are back for another summer of smashing as Data Piñata returns, bringing a fresh...
Driving sales impact and cultural change with ethical data policies. Adweek Feed
Advertising’s AI revolution had the sell side in an existential crisis at AdMonsters’ Sell Side Summit in Austin, Texas, this...
The Omnicom agency is aiming to help advertisers move beyond return on ad spend. Adweek Feed
This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed...