Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with...
Data
When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched...
What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up...
Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the...
The credit card company has 500 million enrolled consumers. Adweek Feed
The Pixel Awards, a celebration of creativity and innovation in digital out of home, is back for its sixth year....
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been...
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete...
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Revenge Of The Data Nerds appeared...
Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing...