Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing...
Data
On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the...
Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad...
Everything seems to get better and last longer. Remember when it was recommended to change your oil every 3,000 miles?...
AUCKLAND, Today: Google New Zealand and Publicis Groupe Aotearoa recently teamed up to host Unlock Growth: Turning Data into Action,...
So far, the controversy surrounding American Eagle Outfitters’ campaign starring actress Sydney Sweeney has created a lot of noise for...
Publicis Groupe Aotearoa has launched a new data and technology service. The Data Intelligence Hub is designed to tackle current...
Entertainment agency Known hedges its sports bets with data and drama as the media, creative, and brand strategy firm looks...
AUCKLAND, Today: Publicis Groupe Aotearoa has launched its new Data Intelligence Hub (DIH) — an all-in-one data and tech service...
“Is YouTube really TV?” Google’s push to position YouTube as TV, as its presence grows on household screens, has prompted...