The Pixel Awards, a celebration of creativity and innovation in digital out of home, is back for its sixth year....
Data
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been...
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete...
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Revenge Of The Data Nerds appeared...
Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing...
Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing...
On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the...
Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad...
Everything seems to get better and last longer. Remember when it was recommended to change your oil every 3,000 miles?...
AUCKLAND, Today: Google New Zealand and Publicis Groupe Aotearoa recently teamed up to host Unlock Growth: Turning Data into Action,...