Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to...
Data
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is,...
Data clean rooms are becoming an important part of how agencies analyze and use data. The most basic definition of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Squeeze Temu will open its marketplace...
Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable...
WAIKATO, Today: Waikato-based digital marketing agency Unbound has teamed up with Cookiebot to assist businesses in navigating online privacy regulations....
Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a...
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
Creative, Data & Technology agency, FCB/SIX, is pleased to announce the appointment of Peter Gibson to the newly created role...