The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with...
Data
A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology...
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,...
Through a mix of creative campaigns and savvy partnerships, Kellanova outgoing chief growth officer Charisse Hughes and her marketing team...
New VAB report calls big data + panel "unstable," while Nielsen says the analysis is "seriously flawed." Adweek Feed
The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly...
AUCKLAND, Today: DDB Group Aotearoa has celebrated a major milestone at the Campaign Asia Agency of the Year Awards, winning...
The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences....
Private right of action isn’t just a talking point for future privacy laws; it’s already law. The California Invasion of...
AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data...