This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a...
Data
Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some...
The AI conversation has moved decisively beyond productivity-focused generative models. Adweek Feed
A jury in California awarded $ 18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a...
The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with...
A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology...
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,...
Through a mix of creative campaigns and savvy partnerships, Kellanova outgoing chief growth officer Charisse Hughes and her marketing team...
New VAB report calls big data + panel "unstable," while Nielsen says the analysis is "seriously flawed." Adweek Feed