The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media. Terms of the deal were not disclosed. The two companies first began talking about a potential partnership last […]
The post CPG Data Seller SPINS Moves Into Media With MikMak Acquisition appeared first on AdExchanger.
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