Sizmek Buys Rocket Fuel For $145M

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Sizmek said Tuesday it intends to buy ad tech company Rocket Fuel for $2.60 per share in cash, valuing Rocket Fuel at $145 million. That’s a long way from where Rocket Fuel was valued when it IPOed in 2013 – going public at $29 per share at a roughly $1 billion value. Read the release.Continue reading »

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Verification Consolidation: DoubleVerify Is Actively Exploring A Sale

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DoubleVerify is looking for a home. AdExchanger has learned that the independent verification company recently hired a banker from tech-focused investment firm Pacific Crest Securities. Final bids were due Tuesday, and sources tell AdExchanger the deal price could be somewhere in the $350 million range – a lofty bid, though considerably less than the reportedContinue reading »

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Ad-Juster Is The Latest Ad Tech Company To Get Acquired By Chinese Investors

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The Chinese ad tech acquisition drumbeat continues. On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company Ad-Juster. Terms of the deal were not disclosed, but industry sources told AdExchanger the sale was well within the eight-figure range. Even at the potential high end, that doesn’t touch the astonishing deal pricesContinue reading »

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