The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with...
acquisition
Deal set to shake up the entertainment landscape, and boost Netflix’s advertising ambitions. Adweek Feed
Claude Code has already hit $ 1 billion in revenue in its first six months, Anthropic's chief product officer said Adweek...
Nearly a year after announcing the deal, Omnicom has officially closed its $ 13.5 billion acquisition of Interpublic Group, creating...
Unconditional approval means the deal has cleared its final regulatory hurdle. Adweek Feed
Fragmentation, meet consolidation. On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households...
In a tough market for digital publishers, sports content remains an ad revenue MVP. And while website display ads have...
Accenture Song, the marketing arm of consulting giant Accenture, has acquired U.S.-based social and influencer agency Superdigital in response to...
R/GA has made its first-ever acquisition by buying AI system design studio Addition, deepening its AI capabilities. Adweek Feed
Conglomerates are paying attention to brands that are drastically expanding their market share via their digital presence, and creators are...