Next Fifteen Group has followed up its acquisition of Engine Group with an agreement to buy M&C Saatchi $ 387.2...
acquisition
Spotify is making use of its Podz acquisition this week by testing its podcast discoverability feature to engage listeners with...
Brands want to know they have the most effective creative to drive sales, but they also want to understand how...
TripleLift, once a scrappy gen-two ad tech startup (though by now a grizzled programmatic veteran), announced its first-ever acquisition on...
Nielsen Holdings has rejected an acquisition offer of roughly $ 15 billion from a private equity consortium, explaining that the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a...
App monetization platform AppLovin has all the first-party data it needs, according to CEO Adam Foroughi. Machine learning does the...
"The Sell Sider" is a column written by the sell side of the digital media community. After this exclusive first...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Is Not Playing Around Microsoft announced a...
Landing-page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase...