The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players...
Data
We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public...
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where...
The offering includes onsite and offsite advertising. Adweek Feed
59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where...
Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail...
New Nielsen Ad Intel data shows advertising spend across the travel category in New Zealand rose 9.9% year-on-year. The number reached $...
For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the...
At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to...
New data, published for World Radio Day 2026, reveals the extensive reach and trust the medium has across the globe....