What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID. Meet Rewarded Interest, a company launched last year by Scott Spencer and Thede Loder. Spencer was a long-time Google […]
The post Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion