Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant;...
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Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed...
AUCKLAND, Today: More than $ 100,000 in gear support is heading to independent Auckland venues thanks to a new initiative...
The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing...
Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers,...
Alto brings its senior-led, hands-on approach to the region. Adweek Feed
The AI-powered platform is part of a broader trend of agencies exploring SaaS revenue streams Adweek Feed
The western wear company selected the agency for creative, media, and content. Adweek Feed
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to...
WPP made a bold move last week as the first major company in the ad industry to mandate that its...