Comic: “How Do You Do, Fellow Kids?”
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: "How Do You Do, Fellow
Read moreNews
UM’s Joshua Lowcock On The Facebook Boycott And The Brand Safety Battle
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus
Read moreEmergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19
Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but
Read moreGoogle Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360
Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new
Read moreThe Return to Live Sports Will Force TV Advertisers To Rethink Their Approach
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written
Read moreThe Big Story: Is It Safe To Come Out Now?
Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid
Read moreWhy Zynga Is Buying A Hypercasual Gaming Studio Despite IDFA Restrictions On The Horizon
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile
Read morePandemic Takes A 27% Bite Out Of ViacomCBS’ Q2 Ad Revenue
ViacomCBS’ advertising business fell 27% to $ 1.9 billion in the second quarter, as marketers pulled back during the coronavirus
Read moreRoku Outperforms Ad Industry, Says TV Spend Won’t Recover Until ‘Well Into’ 2021
Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend
Read moreAn Open Letter To Apple: Thank You For Throwing The Industry In Flux
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Read more