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Data Transparency Laws Are Coming. Are You Ready to Disclose?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. Sir Francis Bacon is often credited with the phrase, “Knowledge is power.” It is… Continue reading »

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Conscious Couplings: My Wish List Of Advanced TV Match-Ups That Could Change The Game

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Love is in the air – and not just in the seasonal aisle at Target. The smell of chocolate and roses got me thinking: Which advanced TV… Continue reading »

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Pubs Spurn Apple Subscription Offer; IAB Europe Preps Consent Framework 2.0

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Big A Bite Publishers are raging against Apple’s proposal that it take an outrageous share of revenues from a planned “Netflix for news” subscription product. Under Apple’s plan, a new paid tier of Apple News would allow subscribers to access unlimited content for… Continue reading »

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Criteo Starts To Stabilize As Retargeting Losses Continue

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Criteo brought in $670 million in Q4 2018, beating expectations but still 1% below its revenue from the year before, the French ad tech leader reported Tuesday. Criteo’s earnings for the year were flat at about $2.3 billion. But CFO Benoît Fouilland said the stability is a positive sign, considering Criteo was coming out of… Continue reading »

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IPG Reports Strong Results As Competitors Struggle With CPGs

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IPG is still outperforming its peers in a tough market for agencies. Organic net revenue grew 7.1% YoY to $2.41 billion in Q4 and 5.5% YoY to $8 billion in 2018, IPG reported Wednesday. That’s much better than Publicis, which saw organic growth at just 0.3% for the quarter and 0.1% for the year. IPG… Continue reading »

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The Oligopoly’s Q4 Sky-High Revenue Suggests GDPR Gave Them A Leg Up

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gil Elbaz, CEO at Factual. Many believed that the General Data Protection Regulation (GDPR) would protect consumer privacy, rein in behemoths like Facebook, Google and Amazon and give competitors more… Continue reading »

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Regional Agency Goodway Group Goes After The Fortune 500

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Goodway Group, a programmatic service provider for regional agencies and midsize brands, is expanding its focus to the Fortune 500 with the launch of a new performance agency. Parent company Goodway Holdings said Wednesday it will launch Control v. Exposed (CvE), which will work with big brands across biddable media, technology and consulting to solve… Continue reading »

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Highland Math Forms First Data Co-op Of Data Sellers

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Data transparency is all the rage in digital advertising, but data companies themselves still exist in a world of black boxes and inscrutable spreadsheets. Highland Math was founded last year to help address the issue, by creating a consortium of data providers that pool their own returns to create a market research data set. The… Continue reading »

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Podcast: Diaz Nesamoney On Creative Technology

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AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Jivox CEO Diaz Nesamoney talks about the state of creative personalization and his company’s journey. Jivox didn’t start life as a dynamic creative optimization (DCO) platform. Its first product was an interactive video overlay format, but when a market failed to… Continue reading »

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A Path Forward That Publishers Are Ignoring

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. The age of the platform has, without a doubt, taken a serious toll on publishers. Direct content consumption on publisher sites gave way to content discovery via… Continue reading »

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