King Arthur Baking Company is in the rare position of being more relevant than ever during the COVID-19 pandemic. The company, which rebranded from King Arthur Flour this week after 230 years, has been a staple in bread bakers’ pantries for decades. This spring, it gained prominence as bread baking became a popular pastime during… Continue reading »
The post King Arthur Baking Co.’s Bill Tine On The Quarantine Baking Craze And Flour’s DTC Future appeared first on AdExchanger.