AUCKLAND, Today: Stanley St has been appointed as the new creative agency for building materials supplier ITM, following a competitive pitch.
Stanley St will now act as ITM’s specialist creative agency – a new role for which there was no incumbent.
ITM marketing manager Juliana Raven said: “Both independently owned companies within their specialist fields, a natural synergy between Stanley St and ITM was apparent throughout the entire pitch process.
“At ITM we have over 90-stores nationwide that are independently owned and operated so it’s important that our creative agency understands the uniqueness of our co-operative, and can champion our local stores in future campaigns at both a national and local level.
“Stanley St’s unique NZ-owned story signalled that they would be a great match for us.”
“Stanley St’s unique New Zealand-owned story signalled that they would be a great match for us and we’re excited to appoint them as our new creative agency.”
Stanley St group business director Susan Browne said: “We’re delighted to be working with the ITM team on bringing creative and strategic work to the market together.
“The natural synergy between us will allow us to collaborate on some strong work, and connect with their Kiwi customers across the nation.”
The new relationship with ITM and Stanley St is effective immediately.
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