Programmatic

Stuff teams up with Capsule

It has been announced today that Capsule, the recently launched lifestyle website, has teamed up for a content sharing partnership with Stuff.

It is the first content partnership to be signed since being locally owned, and brings a new range of lifestyle content to the website.

Capsule, founded by Kelly Bertrand and ran by her and Emma Clifton, Nicky Dewe and Alice O’Connell has seen great success bringing smart reads and rants to our local readers.

Stuff’s Editor-in-Chief – Verticals, Geoff Collett, says the partnership will bring more great local lifestyle content across New Zealand’s largest news site Stuff.co.nz as well as Stuff’s range of much-loved newspaper titles and magazines. 

“Our products connect with 3.2 million Kiwis every month, serving trustworthy, accurate news and information for both our readers and the businesses that choose to partner with us. Capsule’s beautifully curated lifestyle content is a natural fit that complements our own award-winning storytelling,” says Collett. 

Capsule Founder and Editor Kelly Bertrand is delighted with how quickly the site has grown and is looking forward to bringing its content to Stuff readers. 

“We’re really proud of the support and audience we’ve attracted with a collection of stories that help our audience feel connected, informed and entertained. Stuff has been supportive of us from the beginning and is the ideal partner to help us extend that reach even further, so we’re thrilled to be working more closely with them.”

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