The ad tech industry is innovative, resourceful, agile – and so full of BS that it’s become a meme. Ad tech vendors often boast about their scale, claim that their solutions have HAL 9000-level AI and gloss over the difference between correlation and causation. In some cases, they’re purposely trying to obfuscate and overcomplicate what they… Continue reading »
The post The Big Story: Reality Checks appeared first on AdExchanger.
