Let’s Eat has teamed up with Quantum Jump to promote the new meaty looking plant-based range.
The digital campaign is a look into the new offerings from Let’s Eat, across golden nuggets, burger patties and tasty looking tenders.
Ben Goodale, CEO of Quantum Jump said they were excited to be part of such a large and quick growing category such as plant-based.
“This is such an exciting growing category, our teams have worked really well together to get under the skin of the audience dynamics and develop a strongly visual campaign to drive desire for product trial.
“We were able to leverage the excellent design and packaging work done by Brother Design to craft eye-catching and engaging digital creative elements. And the Let’s Eat product is just so yummy, everyone is loving it” continued Goodale.
Credits:
Quantum Jump
Wayne Pick – Creative Director
Drew Ayers – Creative Director
Ben Goodale – CEO
Zoë Macdonald-Mair – Account Executive
Craig Murray – Motion Graphics
Brother Design
Jenny McMillan – Business Director
Debbie Hyde – Design Director
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