Through a chuckle-worthy campaign, Rainger & Rolfe have teamed up once again with Healtheries to promote the Gummies supplement range and continue the on-going conversation of health and wellbeing in New Zealand.
Following on from last years rebranding, the stars of the Healtheries campaign are again the Bradley’s. Spotlighting the fun relationship between father and son, this time the campaign has playful antics and good-natured teasing, which is then rewarded with a gummy.
Healtheries Kim Patterson says from an advertising angle, the team wanted to portray a ‘healthy dose of fun.’
“This is the promise that reflects what Gummies supplements are all about,” she says.
“We’re really pleased with this production. In particular we like how it brings out a sense of enjoyment, dialling up the fun-element of Gummies, and adding further to the modernity and love of the brand.”
Rainger & Rolfe’s creative director, Chris Long, says many laughs occured in production, which he says is evident in the campaign.
“I think we got some great performances and it’s been really fun seeing the next chapter in these characters’ story,” he says.
The campaign has launched across all major broadcasting channels, aswell as social and digital.
CREDITS
Client: Healtheries
General Manager Sales and Marketing NZ: John Stanton
Senior Brand Manager: Kim Patterson
Marketing Executive: Gemma Fitzpatrick
Agency: Rainger & Rolfe
Creative Director: Chris Long
Copywriter: Will Macdonald
Account Director: Simon McKechnie
Production Company: InMotion
Director: Chris Graham
Producer: Rob Steele, Issy Stimpson
DOP: James Turnbull
Music, Sound Design & Mix: Peter Hobbs at Harmonic & David Liversidge at Big Tree Studios
Media: Zenith. Briar Ingledew (Media Planner/Buyer), Susan Benseman (Business Director).
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