Programmatic

Virgin Invites Locals to Test Out Its New Nashville Hotel by Accomplishing ‘Firsts’

No one’s suggesting that visitors to the new Virgin hotel in Nashville should act like rock stars, circa 1969, tossing TVs off balconies, smashing plate-glass windows and trashing the place. In fact, the hotel would rather you didn’t. But if you want to get up to some mild 2020-style shenanigans–like checking in with a fake…
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