Programmatic

The Philadelphia 76ers’ New Leadership Duo on How They Pivoted During Covid-19

The Philadelphia 76ers, the first team in the National Basketball Association to score a jersey deal (and one of the most popular basketball franchises on social media in 2019), recently promoted two women in its executive leadership ranks. Former CMO Katie O’Reilly will start her seventh season with the 76ers as CRO (after her maternity…
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