Programmatic

HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account

There’s a TikTok video that went viral in September. It’s a low-budget recording of a computer screen from a mobile phone, showing what appears to be a virtual classroom with five students in attendance in the middle of an icebreaker exercise. The camera first focuses on a woman sleeping in front of her laptop camera,…
Adweek Feed