SYDNEY, Today: FCB NZ has taken out seven of the top prizes at the 2020 Australian Social Media Marketing Awards – for its work on Te Hiringa Hauora/Health Promotion Agency’s Pre Testie Bestie.
Bestie work is part of the Don’t Know? Don’t Drink campaign, which encourages women to stop drinking alcohol should they believe there is a chance they might be pregnant.
“We’re lucky to have a client who understands the importance of reaching out to this group in their own unique language.”
FCB NZ’s gongs included …
- Best Public Sector Social Media Campaign
- Best Social Media Storytelling
- Best Use of Instagram
- Best Use of Instagram Stories
- Best Use of YouTube
- Most Innovative Use of Social Media
- Best Use of Video on Social Media
ECDs Leisa Wall & Peter Vegas said: “Pre-Testie Bestie was targeted at a very specific audience and we are lucky to have a client in Te Hiringa Hauora who understands the importance of reaching out to this group in their own unique language.”
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