AUCKLAND, Today: Emirates Team New Zealand has selected JCDecaux as its exclusive digital outdoor billboards supplier as we prepare to defend the America’s Cup.
JCDecaux NZ chief Mike Watkins said: “It’s the race that stops the nation, and JCDecaux is backing Emirates Team NZ all the way as the Kiwi crew looks to defend its title in the 36th America’s Cup (presented by Prada) in Auckland.
“JCDecaux has thrown its support behind Emirates Team NZ with a large-scale, nationwide out-of-home campaign designed to build awareness and excitement around the team and its America’s Cup defence.
“The campaign will feature on a selection of JCDecaux’s most prominent digital large-format touchpoints in proximity to the team headquarters at Viaduct Harbour, as well as key locations in entertainment hotspots and airports across Auckland, Hamilton, Wellington, Christchurch, and Dunedin.
“We have some exciting plans for these billboards.”
“The partnership with Emirates Team NZ will allow us to showcase the team in a really engaging way to help build excitement while people are out and about. Out-of-home has the unique ability to keep everyone connected to the team and foster a sense of unity, community and comradery.”
Emirates Team NZ ceo Grant Dalton said: “Partnering with JCDecaux is a great opportunity to extend the presence of the base beyond the Viaduct and into Auckland and around the country.
“We have some exciting plans for these billboards and can’t wait till racing starts to show off what we have planned with JCDecaux.”
About JCDecaux
JCDecaux is a world-leading out-of-home media company, with 1 million advertising panels in 80 countries and 13,000 employees. For FY19, JCDecaux reported revenue of approximately €3890 million. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia & NZ since 1997. Its AUNZ businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
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