AUCKLAND, Tuesday: Hello has appointed its first ECD – Gary McCreadie. Previously, the agency’s creative department was run by two CDs. McCreadie worked at Bartle Bogle Hegarty London for a decade, as board partner and CD.
He helped lead the agency’s most creatively awarded accounts including Lynx/Axe, The Guardian, Mentos and Tango, picking up metal at D&AD, Cannes Lions, BTAA, Creative Circle, One Show, Award, Clio, Directors Guild and Campaign Big.
He worked as ECD at TBWASydney from 2014-2017, leading David Jones, M J Bale, Tourism NZ, Airbnb and Foxtel, and has worked in a film directorial capacity, shooting campaigns for Schick, TK Maxx and Weetabix.
“Gary’s creative leadership has had an immediate impact on our clients’ businesses.”
Gary McCready said: “Hello are a really lovely bunch of people with huge ambition. They’ve been building for the last three years and I feel very lucky to a part of their future.”
Hello MD James Polhill said: “Gary brings an incredible depth of global brand experience to the agency.
“We share a passion for film and storytelling, and his creative leadership has had an immediate impact on both our business and our clients’ businesses.”
Hello GM Ngaio McCreadie said: “It’s a family affair and we’re thrilled to have him on board.”
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