Programmatic

WhatsApp Rolls Out Disappearing Messages

This message will self-destruct in seven days–but only if WhatsApp users want it to. The Facebook-owned messaging application Thursday added the option of disappearing messages, which, when turned on, means that new messages to chats will be removed in seven days. Each participant in one-on-one chats has the choice of turning disappearing messages on or…
Adweek Feed