“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all… Continue reading »
The post Dethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats appeared first on AdExchanger.
