Programmatic

In Apple’s Holiday Ad, Tierra Whack and Her Tiny Twin Show Off the Potent HomePod Mini

When Apple debuted its HomePod voice-activated assistant in 2018, the brand blew the world’s collective mind with “Welcome Home,” its ad aimed at building buzz around the device. The Spike Jonze-directed spot starring FKA twigs became an instant classic and was named one the year’s best ads by Adweek. Now, with the debut of the…
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