Programmatic

Coca-Cola Replaced Its Logo With Positive Messages for Europeans to Share With Loved Ones

LONDON–There are few brands in the world renowned enough to get away with stripping the brand name from their packaging like it’s no big deal–and Coca-Cola is definitely one of them. The beverage giant has done just that as part of a new European campaign, titled “Open to Better,” which aims to encourage fans to…
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