The votes are in! StopPress readers have had their say and we’ve got all The Stoppies 2020 results.
While the challenges of 2020 and Covid-19 meant that a physical event was out of our reach, we were determined for The Stoppies to go ahead, albeit digitally.
Across the 16 categories we invited single-entry votes with two winners in each category: the People’s Choice and the Overall Winner as determined by the StopPress editorial team.
Over 1,100 votes were cast as the StopPress team took a trip down memory lane to see who and what got us talking in 2020.
Below is a rundown of all the winners.
Newsmaker of the Year
People’s Choice and Overall Winner: Jacinda Ardern, Ashley Bloomfield and the Covid-19 response
Media Win of the Year
People’s Choice: Sinead Boucher buys Stuff for $ 1
Overall Winner: Discovery buys MediaWorks TV
Agency Advancement of the Year
People’s Choice and Overall Winner: Special Group launches into Melbourne and LA
Account Win of the Year
People’s Choice: DDB wins New World account
Overall Winner: FCB wins Police NZ account
Best Rebrand of the Year
People’s Choice and Overall Winner: Flybuys Rebrand
Whoopsie of the Year
People’s Choice: Safety Warehouse fake cash drop
Overall Winner: Warehouse Group’s insistence on being an essential service provider
Best Covid-19 Collab
People’s Choice: TVNZ and ASB’s ‘Backing Business’
Overall Winner: DDB and The Warehouse’s Teddybear campaign
Campaign of the Year
People’s Choice and Overall Winner: Tourism NZ ‘Good Morning World’ (Special Group)
Battle of the Fast Food Giants
People’s Choice and Overall Winner: Uber vs post-Lockdown buy local sentiment
Best Singalong of the Year
People’s Choice and Overall Winner: Electric Kiwi’s ‘Benefits song’ (In-house)
Most Innovative Marketing
People’s Choice and Overall Winner: Tiny Pub (Emerson and DDB)
Best Post-Covid-19 Party
People’s Choice: Phantom’s ‘Fuck 2020’
Overall Winner: TVNZ-NZ Marketing Awards (but we are bias).
Boldest Move of the Year
People’s Choice and Overall Winner: Cam Wallace leaves Air NZ after 19 years, becomes new CEO of MediaWorks
Creative Ship-Jump/Step-up of the Year
People’s Choice and Overall Winner: Steve Cochrane (Saatchi & Saatchi)
Shaker of the Year
People’s Choice and Overall Winner: Sinead Boucher (Stuff)
Group of Humans of the Year
People’s Choice and Overall Winner: Ex Bauer staff who have launched/relaunched mastheads
Congratulations to all of our winners!
Keep up-to-date with StopPress over the coming weeks for exclusives interviews and insights from our winners.
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