Programmatic

Cannabis Product Tie-In With Kristen Wiig’s Trippy New Comedy Highlights a Growing Trend

A new movie called Barb & Star Go to Vista Del Mar, billed as escapist entertainment for Galentine’s Day, is a surreal candy-colored mashup of buddy comedy and crime thriller with random musical numbers thrown in for good measure. It even had a Stranger Things-inspired trailer. Sound like a head trip? Then the flick’s cross-promotion…
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