Programmatic

New director bolsters Wabi Sabi’s NZ offering

With the release of a new campaign involving the iconic Bluebird Penguins, Wabi Sabi Media Group has announced it is now representing director Fernando Hart.

Fernando brings a wealth of experience to Wabi Sabi’s stable of directing talent, having already worked with many of New Zealand’s leading brands.

Wabi Sabi Founder & Executive Producer Dan Higgins says: “Our first job together was magic and showcased his immense performance directing skills. Directing talent to imagine there were a waddle of cute penguins (yes, that’s the collective noun for penguins!) at a BBQ is no easy task.”

Fernando says: “My favourite thing about working with Dan is that, on top of running things efficiently and smoothly, he’s a very creative producer – the goal is always to craft the best film possible, with the best people, and make sure we all have a good time doing it. That’s why I’m super excited about partnering with Wabi Sabi.”

Higgins says the penguin project was a very welcome end to the craziness of 2020.

“Working with some old mates at DDB Aotearoa – Brad, PK and Graeme – was the perfect way to end the year and the team at Flux Animation are world class with a very impressive animation workflow and delivery.”

Fernando adds: “The team at DDB and Flux Animation were incredible, what’s not to love about collaborating with world-class creative talent? Looking at the final film, I think everyone’s hard work paid off, big time.”

Having shot 42 days last year, Fernando’s 2021 calendar is already filling up fast, including shoots scheduled with The All Blacks and Black Ferns.

With VFX understanding and an extensive background in photography direction, Fernando really understands how to tell heartfelt stories and has a unique ability to portray emotive storylines.

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