Programmatic

HBO Max Launches Pa’lante Initiative to Amplify Latinx Voices

HBO Max is looking toward a more equitable future in media and entertainment with a campaign that champions Latin and Latin American creators. On Wednesday, WarnerMedia and HBO Max announced its new, Latinx-focused audience initiative, HBO Max Pa’lante. The campaign will highlight what the company refers to as “culturally relevant programming” while celebrating the idea…
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