Programmatic

The Associated Press Boosted Revenue By Culling Its Ads.txt File

“The Sell Sider” is a column written by the sell side of the digital media community. Programmatic advertising used to be an afterthought for The Associated Press. AP, the largest and oldest newswire service in the US, makes the majority of its revenue through a subscription fee that news organizations pay for to access vettedContinue reading »

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